PJA Blog: The Complex Brand

From today’s WSJ, a piece on Butler, Shine, Stern winning the Mini account: “Butler Shine is one of a new generation of boutique agencies poised to make a splash in 2006 as major marketers increasingly hire smaller shops….A growing number of marketers believe small independents can offer ad approaches that don’t depend so heavily on TV ads. Some see smaller firms as being better equipped to react to a rapidly changing media landscape because they aren’t bogged down by bureaucracy and the potential conflicts that abound in conglomerates.”“This may actually be the era of independent agencies.” –Jim McDowell, vp Mini USA

here’s a blog that offers ways to get out of the voice mail queues at dozens of companies: www.paulenglish.com/ivr

From the Wall Street Journal Story on AKQA this morning, and how their non-dabbler approach to interactive marketing specialization has led them to $52 million in revenue this year: “The Internet is at the hub of the equation…The interactive agency is going to be the agency of the future.” — Tom Bedcarre, CEO, AKQA (which stands for All Known Questions Answered, by the way)