PJA Blog: The Complex Brand

From the Wall Street Journal Story on AKQA this morning, and how their non-dabbler approach to interactive marketing specialization has led them to $52 million in revenue this year: “The Internet is at the hub of the equation…The interactive agency is going to be the agency of the future.” — Tom Bedcarre, CEO, AKQA (which stands for All Known Questions Answered, by the way)

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