MINI Cooper updated the whole search process after Crispin Porter ‘fired’ them to take on VW. Some of what Jim McDowell, head of MINI USA, did to shake things up with the 4 finalists (50 agencies, 8 got questionnaires, 4 got into finals): Weekend boot camp for the four finalists, requiring the agencies to perform [...]
I continue to see articles refracting out of the HRB piece from a few years back on what a company really needs to consider in terms of customer satisfaction: unless a customer ranks you an 8, 9, or 10 out of 10 when asked, “Would you recommend this company or its products to a colleague?” [...]
We heard a good presentation here from Anne Kennedy at Beyond Ink.Some of her points: Search only works when someone knows to look for something. That’s the challenge of visibility: How do you let the search engines in? All web business takes place on an 11″ or 15″ screen, and most of it in search [...]
New research suggests that the left (analytical, logical, speech, language, reasoning) and right (creative, less disciplined, face recognition, reading of emotional cues) sides of the brain become better integrated during middle age, making way for greater creativity. As you all know, this is literal as well as figurative, because the two brain hemispheres are real, [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
