Jim Stengel rewrites the rules for his 300 brands
Stengel is Global Marketing Officer for P&G, the guy who recently gave the advertising and marketing world a grade of C-. He’s moving away from TV (US spend down 23% in first 9 months of 2005, web display ads up 88.5%), where the ability of advertisers to reach consumers has eroded, and into the Web; [...]
