More digital media waves
March 1st, 2006 by Hugh KennedyMark Rosenthal from MTV has just joined IPG to help clients navigate digital media. As he puts it, “We are pretty much at the tipping point of dollars sailing out of traditional media and into Internet or emerging media….The genie is out of the bottle. There will be a year very soon when the drop is seismic.” He also notes, “Going forward in the world of infinite choices, media separate from creative is doomsday….A digital and interactive offering has to be at the core of everything we do. A 30-second spot isn’t dead but it now has lots of brothers, sisters, aunts and uncles.”As you may have heard, Publicis also launched a digital consulting arm to help clients nivigate blgos, podcasts, wireless devices an online.