Greetings from Shinjuku, and the Park Hyatt Tokyo. Yes, it’s the Lost in Translation hotel, with the view of Mount Fuji from the gym on the 47th floor. Mike and I arrived last night, after nearly 24 hours of travel: 1 hour to airport, 2 hours waiting for flight, 6 hours to San Francisco, 2 [...]
I am feverishly preparing for next week’s presentation to 50+ B2B marketers in Japan. Prep includes a little Pimsleur (I’m aiming for competency at least around “good morning” and “excuse me, do you speak Japanese.” Its funny, but it seems like half the lessons involve apologizing for lack of skills. I figure my lack of [...]
After These Messages lets the community review and give feedback to advertisements. Decidedly focused on the cultural impact of advertising, it’s mostly relevant to B-to-C advertising. The intention of shared concern, dialog, and the exchange of ideas is, however, very relevant to the B-to-B space. After These Messages was created by Green Team and is [...]
Mike O’Toole and I are busily preparing for our first trip to Japan to visit our Japanese/Chinese agency partner, Chugai. We are putting on a seminar with Chugai on Thursday October 12 at Akihabara UDX, an IT new business complex near the “Electronics Town” section of northeastern Tokyo. The title for the seminar is “B-to-B [...]
