The Road to Akihabara, Part 1
October 2nd, 2006 by Hugh Kennedy
Mike O’Toole and I are busily preparing for our first trip to Japan to visit our Japanese/Chinese agency partner, Chugai. We are putting on a seminar with Chugai on Thursday October 12 at Akihabara UDX, an IT new business complex near the “Electronics Town” section of northeastern Tokyo.
The title for the seminar is “B-to-B Goes Global: New Trends in the US, Japan and China.” We’ll be making two presentations, and the VP of Business Development at Chugai, Hiro Mizoguchi, will be presenting a section of his own. Ours are: “Business-to-Business Branding: Best Practices for the American Market” and “From Banner Ads to Blogs: Integrated Marketing Trends in America.”
Our UK/European agency partner, Banner, will also be in attendance.
This is a great opportunity for us to gather together our latest thinking on BtoB branding and social media/Web 2.0, as well as to heighten PJA’s global profile. Chugai and PJA already have collaborated on a client engagement for Murata, a leading Japanese electronic components company, and had a few near-misses with three other client engagements. This seminar should get our foot more firmly in the door, however.
Now to the important tasks: finish our presentations, brush up on our in-car CD Japanese lessons, and purchase some nice gifts for our hosts!
October 2nd, 2006 at 10:29 am
‘The Road to Akihabara’ – wasn’t that a Bing Crosby / Bob Hope film?