Community Building as Thought Leadership
October 4th, 2006 by Doug ReynoldsAfter These Messages lets the community review and give feedback to advertisements. Decidedly focused on the cultural impact of advertising, it’s mostly relevant to B-to-C advertising. The intention of shared concern, dialog, and the exchange of ideas is, however, very relevant to the B-to-B space. After These Messages was created by Green Team and is a great example of how a company can seize an opportunity to be a thought leader or champion of innovative thinking. I like the way they’ve positioned the site:
ATM focuses on more than just creativity, we look at the effect our communications have on society and our culture. As facilitators, not judges, the creators of ATM have provided members with a few fundamental tools (view the video above) to help us do just that. The use of these tools earns users points, which are in turn redeemable for rewards.
People in advertising tend to be passionate about their profession and will have something to say about all the work featured on ATM. I’m eager to see how this site does and who gets involved with the conversation.