Innovative uses of Consumer-Generated Media
Wednesday, November 29th, 2006 by Doug ReynoldsThere’s no dearth of innovative ways to use consumer-generated media to engage people with an advertiser’s brand. American Express leveraged consumer-generated video to power its 15 second clips competition to support its “My life. My card.” campaign. Cisco invited people to add their own definition of the “human network” in their Human Network Wikia campaign.
