2007: just be simple about it

Not more than 90 minutes left of 2006, and already the prognosticators are delivering some staggering predictions for the upcoming four quarters. Online worlds will proliferate. Avatars will grow more popular. People will pay to have their cell phones and PDAs locked up on vacation. And most staggering of all: brands that keep it simple will punch through the static. Read about it in the Times article or consult that god-given resource: your common sense.

Happy New Year.

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