The case study of marketing the Bahamas, a 600-mile-long string of 700 islands, offers several valuable lessons in marketing a network of businesses under one brand. This case study is also a chapter in Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage, by Pat Fallon and Fred Senn of star marketers Fallon [...]
Continuing the blog post cascade (Mike began with Advertising Shouldn’t be a Faith-Based Initiative, decrying the need for more metrics, then Hugh continued with the 37% Solution, giving us some concrete suggestions for making marketing more relevant and measurable), I’ll take the opportunity to look at what’s happening in measurement from the social media marketing [...]
My title refers to an interesting (but not surprising) statistic from High-Performance Marketing, a recent book by Naras Eechambadi of Eloqua: a Forrester study found that only 37% of executives considered their marketing organizations to be strategic and to deliver measurable value. This trend cuts across industries, but seems intensified in B2B. Marketing is where [...]
The inspiration for this post (and the post title) comes from a trio of Booz-Allen consultants who wrote The Future of Advertising is Now. In a world of continuous partial attention, it is hard to put anything new on your reading list, but please check this out. It is an incisive, well-written, and even inspiring [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
