http://blog.agencypja.com/2007/01/17/events/putting-the-social-in-social-media/ An open source take on marketing the hard stuff: BtoB Enterprise, IT & Life Sciences. Wed, 19 Nov 2008 11:44:15 +0000 http://wordpress.org/?v=2.6.3 http://blog.agencypja.com/2007/01/17/events/putting-the-social-in-social-media/#comment-535 Adam Darowski Tue, 20 Mar 2007 17:07:27 +0000 http://thecomplexbrand.agencypja.com/?p=35#comment-535 Having just returned from the SXSW Interactive conference, I know what you mean. Well, from the opposite perspective. I generate a fair number of comments on my blog (fair > 0, that is), but what the conference was great for is making a connection to the people you read every day. I read so many feeds that I often consume them in areas where I don't have the opportunity to comment (print them out, take on planes, by the bed once the computer is closed, etc.). But being able say to a Brian Oberkirch, "Hey, I love your work, particularly about identity" is helpful for both of us. He can tailor his information based on the feedback. I get more tailored feedback that I want. And you know what? Your heroes start to know who you are—which is never a bad thing. Having just returned from the SXSW Interactive conference, I know what you mean. Well, from the opposite perspective. I generate a fair number of comments on my blog (fair > 0, that is), but what the conference was great for is making a connection to the people you read every day. I read so many feeds that I often consume them in areas where I don’t have the opportunity to comment (print them out, take on planes, by the bed once the computer is closed, etc.). But being able say to a Brian Oberkirch, “Hey, I love your work, particularly about identity” is helpful for both of us. He can tailor his information based on the feedback. I get more tailored feedback that I want. And you know what? Your heroes start to know who you are—which is never a bad thing.

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