Transparency. Everywhere you look, you can see it – well actually, you can see through it. The point is, it is a buzzword that has a lot of traction in any industry that is bounded by trust. It’s especially important to marketers and is the hallmark of various channels of social media. If a company [...]
Here are my favorite items from Fortune Magazine’s “What’s Next?” column: * Entertainment and advertising will continue to penetrate more media as a cohesive set of marketing offerings. To quote Linda Kaplan Thayer, “We have become an entertainment-centric society, where the path of least resistance is the one that amuses or startles us most.”
Chris Frame and I spent a couple of days working out of our Union Square office last week. Very productive, and perspective-changing in the ways that the best business travel can be. Small pleasures, like a 60-degree-and-sunny sidewalk lunch at B44 on Belden Street, and a drink at the Top of the Mark, didn’t hurt. [...]
Early 2007, and The Wall Street Journal finally has noticed that a number of sites out there, including Del.icio.us, Digg, Reddit, StumbleUpon, Newsvine, and the new Netscape, actually have an influential role in helping people satisfy their hunger for the new and cool online. Now if the Journal story from Saturday were picked up by [...]
Disclaimer: the following is a bit of a disconnected thought. I discovered this video on the Viral Video Chart this afternoon. It does a wonderful job of demonstrating why Web 2.0 technologies impact how we will think about ourselves and society. But it also suggests why it’s challenging to leverage Web 2.0 and Social Media [...]
