Buzz Wizards
February 12th, 2007 by Hugh KennedyEarly 2007, and The Wall Street Journal finally has noticed that a number of sites out there, including Del.icio.us, Digg, Reddit, StumbleUpon, Newsvine, and the new Netscape, actually have an influential role in helping people satisfy their hunger for the new and cool online. Now if the Journal story from Saturday were picked up by one of The Influencers they profile, and bookmarked for the next week, it could conceivably cause a surge in Journal readers, as people who spend three hours a day online looking for cool stuff online so they can appear to be cool online, check out stories about themselves. But no. The Journal charges nearly $100 a year to subscribe to its online home, so all you will get with a link is a bit of tease copy and then a subscriber-only wall. The Alpha business publication knows which side its bread is buttered on.
Interesting stories, though: an English teacher in Osaka posts a piece about ‘box projects’ that include building a pirate ship with rivets, and a rivet site in the US sells a year’s supply in little more than a week. A high school senior outside of Chicago lays down a post on Digg to say he can’t believe more people don’t read Famster.com, and 50,000 unique users visit it every day for the week it was the top Digg story. As for the power of print in our age of 24-minute news cycles, forget it. The only place stories live forever anymore is electronically.
The rule for we marketers, at least from The Influencers: find a niche, become an expert, burn your TV, and use those freed-up leisure hours tapping out opinions and creating links. These days, Netscape might even tap you for $1,000 a month to become an Anchor.
October 26th, 2008 at 3:28 pm
Hmmm… Do you feel a vested interest in my forests purposes Sorry, for off top, i wanna tell one joke) How do you get a frog off the back window of your car? Use the rear defrogger.