March, 2007 Archive
By now I’m assuming you’re familiar with podcasting. You may have a number of favorites of your own, you may have listened to our inaugural episode with Phil Johnson and Mike O’Toole. But what about the long-term sustainability and adoption of such technology? What’s the market saying about it?
PodcastingNews reports that Tom Weber, a [...]
March 23rd, 2007 | Social Media | No Comments »
The Ides of March — it must be…conference season.
We are, as you have been hearing since 1980, in a year of disruption. A very long year. Out of disruption comes, of course, opportunity. As long as you’re on the right side of it.
Here’s what I learned on one little conference tour of duty. Some of [...]
March 19th, 2007 | Branding, Interactive, Social Media | 1 Comment »
According to a recent piece in The Economist, Tim Berners-Lee, the real founder of the Internet, considers Web 2.0 to be a nice name for some Web publishing tools, but on the whole a lot of what he tried to build into the Web 16 years ago, in 1991. To quote the nicest guy on [...]
March 12th, 2007 | Interactive | No Comments »
The Earth will be hit by a meteorite that will destroy all living creatures! Killer bees will decimate the state of Texas! Mixing Pop Rocks and Coke will make your stomach explode! We’ve all heard these incredible stories of impending doom, and hey, one day some of these may actually come true. So, a few [...]
March 8th, 2007 | Collateral | No Comments »
One of the fine folks from Avenue A/Razorfish dropped this bon mot in a recent presentation to a client we share, and it got me thinking that a disconnect still exists between many BtoB companies and how much they should be devoting to search. As a client put it to her own eMarketing team, “We [...]
March 4th, 2007 | Interactive, Search, Verticals | No Comments »