The Wall St. Journal reports today on a number of new search technologies that promise to customize your search activity based on previous activity. If, for example, you have searched on Burgundy the place more often than Burgundy the wine, Google would return search results more travel-focused than oenophile-focused. Search personalization will soon extend to [...]
Dmitri Siegel has a nice article on Adobe.com about designing for high stakes decisions. It’s worth the read because he outlines the complexity of the decision making process and the conflict between the wonderful opportunity to be able to make a choice and the task of making the right choice. Designing a user experience that [...]
By now all of us have seen the Geico cavemen, characters in a Martin Agency campaign launched in 2004 and originally intended to stop right there, with three spots. According to a Rob Walker piece in today’s Times Magazine, the idea was to present humor as a way to alleviate the spectacular lack of interest [...]
Recently two clients, both leaders in their industries, have started to ask very basic questions about social media, and asked PJA to help answer those questions. That’s not so surprising, given the follow-on ramp-up nature of many BtoB companies. From a marketing perspective, crossing the chasm takes longer in a consideration-intensive purchasing and business environment. [...]
