PJA Blog: The Complex Brand

Dmitri Siegel has a nice article on Adobe.com about designing for high stakes decisions. It’s worth the read because he outlines the complexity of the decision making process and the conflict between the wonderful opportunity to be able to make a choice and the task of making the right choice. Designing a user experience that helps users make confident choices is a deceptively difficult task that challenges companies to resolve notions of branding and selling.

This entry was posted on Wednesday, April 25th, 2007 at 5:49 am and is filed under Advertising, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.