Microsoft Digital Media Solutions has put together a very amusing video that captures the ‘hit the middle’ mentality of traditional advertising practice very well. Check it out here. This is an interesting take on the BtoC mentality (note the dig at broad, vague personas toward the end of the spot), but invites a different response [...]
I attended a couple of lectures at the Boston Public Library this past week, sponsored by the Boston Athenaeum, on the topic of the future of libraries. The question at hand: will the library continue to serve as the record-keeper for humanity? One of the lecturers, Tom Augst of NYU, noted that the critical nature [...]
One of the tools we use to define and understand demographics is the Persona. For interactive media the Persona is most valuable when it reveals not just where someone is consuming information, but how and why they use that information to make a buying decision. The shift from traditional demographic data to user-centric, information gathering [...]
