Consumer to Advertiser: Maybe We’ll Talk
May 18th, 2007 by Hugh KennedyMicrosoft Digital Media Solutions has put together a very amusing video that captures the ‘hit the middle’ mentality of traditional advertising practice very well. Check it out here. This is an interesting take on the BtoC mentality (note the dig at broad, vague personas toward the end of the spot), but invites a different response for the BtoB buyer. I see a banquet table setting, with advertisers and content sponsors and thought leaders with links to a business sposoring a meeting with two buyers, six influencers, a dozen information-gatherers, and a few last-minute drop-in guests who are a surprise to everyone at the table but have mysterious veto powers granted by who-knows-who. I’d be interested to hear the perspective of anyone working in the BtoB space about how true this video is to their world. Thanks to Jade for pointing out this video!