Social Media: IT Purchasing’s Rising Star
Monday, June 11th, 2007 by Hugh KennedyOver the past two months, PJA has been working with ITtoolbox on a survey of social media-savvy IT decision-makers and influencers. View a highlights presentation of the survey results. What we wanted to know was simple: how is social media influencing (if it all) the way purchasing decisions get made in global companies?
Two months, 400,000 emails and 2,104 completed surveys later, we have some surprising and very interesting findings. Here are some highlights: (more…)
