It’s summer, I’m told, and this year we packed up the dogs as well as my sister and her son (my brother-in-law was in waiting for my niece’s arrival back from doing the Silk Road thing in China), and headed for Inverness, Nova Scotia. The beach there is pretty swell, but you have to be [...]
Behavioral banner advertising is all the rage. The Wall Street Journal, New York Times, and bloggers everywhere have cottoned on to it, and clearly the US Federal Trade Commission is interested. If the federal government takes notice, you know we’ve crossed the chasm. I can’t help thinking, though, about a piece I ghost-wrote two years [...]
Although I try not to bring politics to the workplace (it’s still a bit too volatile, even in Cambridge), I thought Frank Rich had an interesting point about Karl Rove’s resignation in yesterday’s New York Times. The piece, entitled He Got Out While the Getting Was Good, notes that Rove’s style — tightly controlled, top-down [...]
We’re having an interesting summer (clearly, we’ve been a bit busy based on the evidence of this blog). One of our projects has been to help a B2B company transform itself into a consumer brand. A fool’s errand, you say? A marketing whitewash? In this case, perhaps not. Check out a terrific article from Biotech [...]
