August, 2007 Archive

BRICs on the Beach

It’s summer, I’m told, and this year we packed up the dogs as well as my sister and her son (my brother-in-law was in waiting for my niece’s arrival back from doing the Silk Road thing in China), and headed for Inverness, Nova Scotia. The beach there is pretty swell, but you have to be [...]

Behavioral advertising: a grudging thumbs up

Behavioral banner advertising is all the rage. The Wall Street Journal, New York Times, and bloggers everywhere have cottoned on to it, and clearly the US Federal Trade Commission is interested. If the federal government takes notice, you know we’ve crossed the chasm. I can’t help thinking, though, about a piece I ghost-wrote two years [...]

Karl Rove’s resignation, and other social media news

Although I try not to bring politics to the workplace (it’s still a bit too volatile, even in Cambridge), I thought Frank Rich had an interesting point about Karl Rove’s resignation in yesterday’s New York Times. The piece, entitled He Got Out While the Getting Was Good, notes that Rove’s style — tightly controlled, top-down [...]

Cult of the Customer: B2B, meet Consumer Brand

We’re having an interesting summer (clearly, we’ve been a bit busy based on the evidence of this blog). One of our projects has been to help a B2B company transform itself into a consumer brand. A fool’s errand, you say? A marketing whitewash? In this case, perhaps not. Check out a terrific article from Biotech [...]