PJA recently launched a survey on social media in the IT world with our partner ITtoolbox. The response has been so positive that we have decided to launch a similar survey about social media use in life science, working with our partner BioInformatics. Working with BioInformatics has been eye-opening. They’re very smart, of course, and [...]
If you saw Jim Stengel, CMO of P&G, interviewed in the most recent Fortune, you probably paused as I did when I saw him get emotional about commodities. Here’s some of what he said: “I hate it when someone says they’re in a commodity category. We don’t accept that there are any commodity categories. We [...]
Once in a while you come upon a topic that makes anything look like a bully pulpit. You think, why isn’t every YouTube video coming out of every educated person’s video camera focusing on this issue? (Several are, but where’s the tipping point?) So. The most compelling thing I’ve seen or heard this year is [...]
Over the past month, we’ve helped a client to find their best fit in a social media tracking and analysis vendor. Top contenders included Biz360, Nielsen BuzzMetrics, TNS Media Intelligence / Cymfony, and Factiva. With this group, we felt pretty comfortable we’d covered all the bases. As an agency employee, it’s always interesting to play [...]
