All kinds of articles this year have stood up to be counted on the topic of measurement. Executives, especially CFOs, want marketing to be more and more accountable. A good recent piece on CMOs in strategy + business ranks accountability second only to putting the consumer at the heart of marketing.
At PJA, our clients [...]
”Our stock in trade seems to be going away.”
Is this a) a print media-based marketing agency or b) a geophysicist lamenting the disappearance of sea ice in the Arctic Ocean?
Adbusters is a curious experience, if you’ve never picked up this ‘culturejammer’ journal at your local Whole Paycheck. Presented in a magazine format, it contains no ads whatsoever, though if you visit their Vancouver-based Web site you can pick up a nice anti-sweatshop, cruelty-free, pro-grassroots travel mug for your plug-in hybrid. The stories, such as [...]
