If any of you have saved an issue of say, Fast Company or Red Herring from late 1999 or early 2000 – my favorite issue contains an article on how Google is a completely silly name and that the company will go nowhere with it – you’ll notice how picking up the magazine may threaten [...]
Any time a book or article predicts the end of something (the end of history, for example), people take notice. So it’s hard to ignore the new IBM report called The End of Advertising as We Know It. You’ll note that the title hedges a bit: it’s not the end of advertising per se, just [...]
We’re in the thick of the fall season right now, which means a huge push of work that clients either want to see completed or signed by the the time everyone scatters for the holidays (one of our client’s marketing departments literally goes dark for the last two weeks of December). Add to this sales [...]
Like a lot of bloggers, I’m a polygamist. I write for one at PJA, and one for The Life Science Executive Exchange, about marketing to life scientists. I’ll confess that I used to worry that our estimates to set up a soup-to-nuts blog for a corporate client, complete with concept, design, editorial plan and upkeep, [...]
