This is probably a prescient question for the last post of 2007, since the online world will dominate marketing next year in ways it just hasn’t before. In what ways? PJA is asking some of our top clients and prospects precisely that question (well, 20 questions is more like it) at a series of informal [...]
In partnership with ITToolbox, We just released the second wave of our social media survey. I won’t bury the lead: the most interesting finding was that online networks were rated as the most important influence on the later stages of the technology purchase decision. And the related point that IT decision-makers are beginning to view [...]
Thanks to DJ Howatt, I have my nose in the Harvard Business Review for the first time in too long. (When did it go up to $18 an issue?) The piece he blogged about is called “The Four Truths of the Storyteller,” by Peter Guber. I’ve been seeing Guber’s name in the press for years [...]
No getting around the fact that the Chief Marketing Officer has been on the endangered species list almost since its creation. Recent data from Spencer Stuart points out that the average CMO now lasts only 26 months in their position before deciding to spend more time with family. That’s compared to 44 months for the [...]
