My most recent inquiry shows that 30-second spots at the 2008 Super Bowl will run you about $2.7 million, up 4 percent from $2.6 million last year. Coincidentally, $2.7 million represents the entire marketing budget for some of our B2B clients. Granted, if you don’t sell cars, beer, automobiles, movies, lingerie or mixed nuts, it’s [...]
I like two things I’ve seen over the past week about the experience you ought to build and generate on your Web site (or is it next-generation Web presence?). One is Brand Action, from Ron Rogowski at Forrester. Your site needs to both communicate Brand Image and encourage Brand Action by delivering value. I think [...]
We’ve been talking these days about mobile marketing and mobile search. We’ve all got a mobile device (okay, my younger sister is holding out, but that’s mostly an Emersonian thing she has about simplicity and hidden fees), and we all know that someday we’ll be getting real-time cardiovascular advice based on feedback sensors built into [...]
No, I don’t mean telling fewer jokes to colleagues or really organizing your desktop, but communicating and working a little bit more efficiently. The backdrop: several years ago, PJA hosted a marketing manager from one of our global clients. The manager, based in Germany, spent a few months at local HQ and during her stay [...]
