Comments on: Life As Elevator Speech http://blog.agencypja.com/2008/05/31/advertising/the-elevator-speech/ An open source take on marketing the hard stuff: BtoB Enterprise, IT & Life Sciences. Wed, 19 Nov 2008 12:00:25 +0000 http://wordpress.org/?v=2.6.3 By: Bruce McKenzie http://blog.agencypja.com/2008/05/31/advertising/the-elevator-speech/#comment-12568 Bruce McKenzie Wed, 02 Jul 2008 00:25:48 +0000 http://blog.agencypja.com/2008/05/31/advertising/the-elevator-speech/#comment-12568 Re: 2-Minute Explainers We do tell people that if they add ten words, we're going to cut out ten words -- because it gets a little rushed beyond 260 words or so in one of our 2-Minute Explainers). But we make the adjustment by rewriting and trying to make the visuals work harder. I'd like to throw a script in the face of whoever told you we throw scripts in people's faces :-) Re: 2-Minute Explainers

We do tell people that if they add ten words, we’re going to cut out ten words — because it gets a little rushed beyond 260 words or so in one of our 2-Minute Explainers). But we make the adjustment by rewriting and trying to make the visuals work harder. I’d like to throw a script in the face of whoever told you we throw scripts in people’s faces :-)

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