“Clickthrough is the worst metric ever,” and other online musings
This past week MITX, the Massachusetts Innovation Technology Exchange, held one of its well-attended and well-executed breakfast seminars (note to event planner: two black plastic catering trays of carb-bomb ‘pastries’ does not constitute breakfast: in many lands, people are known to eat fresh fruit). Panelists included the full range of online stakeholders: a media planner, [...]
