October, 2008 Archive

As goes the technology-driven business, so goes its marketing

Over the past six weeks we’ve been preparing for a pitch that gets at what’s been going on in a specific segment of the B2B market but affects nearly all businesses. That is, now that companies have put technology at the heart of their businesses, grafted it into their very DNA, they are able to [...]

LinkedIn is from Mars, Facebook is from Venus (but Mars sustains life)

I was taken by a piece from this week’s New York Times Magazine about a man who realized he had accumulated nearly 700 Facebook friends, invites them all to a party at a local watering hole near his home in Toronto, and is mildly mortified when only one person shows up. The author wonders: have [...]