Few things could more potently signal the shrinking world that is print – or as someone recently put it, putting poison on top of wood pulp treated with poison – than the upcoming closing of Out of Town News, the 50+-year-old newsstand in the center of Harvard Square, which for many Cantabrigians is more or [...]
November 21st, 2008 | Marketing, Social Media | No Comments »
An acquaintance who works in the medical field recently pulled a string or slipped into a disguise and got a seat at the Target national sales and marketing meeting. What impressed him was less the scale and scope of the event but the level of messaging consistency. The word for 2009 at Target was Value, [...]
November 16th, 2008 | Marketing, Measurement | No Comments »
