As a longtime admirer of A.G. Lafley, CEO of P&G, a man so powerful but inconspicuous that he is often not recognized even while dining out in Cincinnati, I was struck by this pronouncement from the Wall Street Journal on December 12: “This is a big opportunity. We just walk in and say, ‘Tear up [...]
December 29th, 2008 | Advertising, Branding, Marketing, Social Media | 3 Comments »
Since every other blogger in the known universe has already registered their opinion about MotrinGate (my opinion: the piece wasn’t so bad, just showed a lack of audience planning; the bus shelter posters, on the other hand, are terrific) I am moving on to 2009. I know, no one really wants to, but we’ve got [...]
December 7th, 2008 | Advertising, Digital, Interactive, Marketing, Search, Social Media | 1 Comment »
