Hershey reported a fourth-quarter and full-year earnings report this week that exceeded expectations of analysts, some great news for this economy. This was in part from price increases, increased advertising, and consumers trading down from premium chocolates. Yes folks, increased advertising if you can believe that! Sure we could equate the continued growth of Hershey [...]
Naj Kidwai, CEO of Real Time Content wrote a very good article, The New Age of Personalization, in AdAge on how “personalization” is now primed for a rebirth. Back during the dotcom days this was a hot topic for marketers, but it was never really truly delivered. For this new media revolution, Naj talks to how agencies now have the technology and more innovative [...]
Mike O’Toole, President of PJA posted a new blog entry on MarketingProfs DailyFix regarding positioning/messaging, read it here http://tinyurl.com/8ns9rp . If you find Mike’s post interesting, it’ll be worth your reading our eBook “Between Blue Sky and Bullet Points: Finding the Positioning Sweet Spot.” It’s a great piece written by Mike and Hugh Kennedy, EVP/Partner, [...]
Interesting panel of top marketers talking about trends around social media marketing from BtoB Magazine http://tinyurl.com/bodnrm
Today’s Times had a very good piece on how meetings tend to bring out the worst in us, and what we can do about it. As the U Chicago author, Reid Hastie, notes: meetings are a matter of precious time. In today’s economy, that’s ever more the case. Not that we should be automatons, but [...]
