Sharpening your value proposition for better times
January 23rd, 2009 by Greg Straface
Mike O’Toole, President of PJA posted a new blog entry on MarketingProfs DailyFix regarding positioning/messaging, read it here http://tinyurl.com/8ns9rp . If you find Mike’s post interesting, it’ll be worth your reading our eBook “Between Blue Sky and Bullet Points: Finding the Positioning Sweet Spot.” It’s a great piece written by Mike and Hugh Kennedy, EVP/Partner, Account Planner here at PJA on our agency approach to positioning and messaging.
