A growing trend for personalization
January 25th, 2009 by Greg Straface
Naj Kidwai, CEO of Real Time Content wrote a very good article, The New Age of Personalization, in AdAge on how “personalization” is now primed for a rebirth. Back during the dotcom days this was a hot topic for marketers, but it was never really truly delivered. For this new media revolution, Naj talks to how agencies now have the technology and more innovative ways to deliver content for more personalized campaigns to increase results, spending their clients media dollars more efficiently and wisely. Maybe this time around personalization will have greater success. What do you think?
