April, 2009 Archive

Stand by Me

There’s a good chance that you’ve seen this video on YouTube, or another social media site. If not, it’s quite beautiful. A group of filmmakers recorded musicians all over the world singing “Stand by Me,” by Ben E. King.

At first, you may think this is off-topic for a blog called The Complex Brand that addresses [...]

Why now is the right time to gather insight

In my earlier days at PJA, I used to call research ‘planning’ or simply ‘research.’ These days, thanks to an inspiring conversation with a planner who was laid off for about six weeks and then snatched up by Saatchi New York, I have begun to call research by its appropriate name, at least for the [...]