This post was composed in collaboration with Matthew T Grant. – MOT The production and distribution of informative content has been part of marketing for a long time, particularly in the B2B space. Today, however, every aspect of content-based marketing is undergoing a radical transformation. Broadly speaking, this transformation has content moving from… * Promotional [...]
Here’s a link to my most recent blog post on AdAge. It’s about some of the challenges that we as an agency discovered when we started implementing social media programs for our clients. Maybe the best part of the post is the 40 or so comments from our peers in the advertising business. The responses [...]
The buzz about Twitter, Facebook, and other social media is deafening. Sure everyone is talking about social media but will you grow your business, expand market share or keep your customers happy by jumping on the bandwagon? This panel of marketing and social media experts will debate the business value and ROI of online communities. [...]
As a frequent traveler for business, I was heartened to see today’s NYTimes article on the absurd, ongoing practice of still charging people for internet access in hotels. Especially business hotels. Hotels from the Mirage in Las Vegas to a Marriott near you still charge $5, $10, even $15 a day for a service many [...]
