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	<title>Comments on: 5 Rules for Creating Content that RULES!</title>
	<atom:link href="http://blog.agencypja.com/2009/05/28/social-media/5-rules-for-creating-content-that-rules/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.agencypja.com/2009/05/28/social-media/5-rules-for-creating-content-that-rules/</link>
	<description>Live from the Corner of Bow &#38; Arrow</description>
	<lastBuildDate>Wed, 08 Feb 2012 09:06:23 +0000</lastBuildDate>
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		<title>By: Mike O'Toole</title>
		<link>http://blog.agencypja.com/2009/05/28/social-media/5-rules-for-creating-content-that-rules/comment-page-1/#comment-12799</link>
		<dc:creator>Mike O'Toole</dc:creator>
		<pubDate>Fri, 29 May 2009 12:43:08 +0000</pubDate>
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		<description>Thanks, Frank. In fact, I&#039;ve used the IDG Connect research liberally in forming my views. Rule number two (making content useful) is influenced heavily by IDG Connect findings that companies under-invest in content that educates on market and category context (vs company promotion).</description>
		<content:encoded><![CDATA[<p>Thanks, Frank. In fact, I&#8217;ve used the IDG Connect research liberally in forming my views. Rule number two (making content useful) is influenced heavily by IDG Connect findings that companies under-invest in content that educates on market and category context (vs company promotion).</p>
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		<title>By: Frank Cuttta</title>
		<link>http://blog.agencypja.com/2009/05/28/social-media/5-rules-for-creating-content-that-rules/comment-page-1/#comment-12795</link>
		<dc:creator>Frank Cuttta</dc:creator>
		<pubDate>Thu, 28 May 2009 21:29:21 +0000</pubDate>
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		<description>Great piece !!  Maps very closely with the IDG Connect theory that most companies fall victim to &quot;random acts of content&quot; !!!</description>
		<content:encoded><![CDATA[<p>Great piece !!  Maps very closely with the IDG Connect theory that most companies fall victim to &#8220;random acts of content&#8221; !!!</p>
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