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6 Business Lessons Learned from Our @agencypja Twitter Feed.

July 16th, 2009
by Greg Straface

As our agency Twitter feed @agencypja continues to grow – more than 2,300 followers at last count – we thought we’d share some of the early lessons we learned about using Twitter for business.

1.    Find Your Voice:

Most businesses hope Twitter will help build brand awareness and drive interest in their products and services. In our case that means sharing innovative marketing ideas with marketing and agency executives. We’ve found that we get the best response and new followers by Tweeting on industry marketing statistics, sharing compelling creative, social media, and marketing innovations. Essentially, we found a voice that spoke to our followers and keeps them coming back for more. Above all else, focus your Tweets on what your core audience is interested in.

2.    Go Ahead, Tweet it Up:

A number of people have asked us about finding the right number and frequency of Tweets. They want to know how we’ve gained so many followers so quickly, and why it takes other people much longer to build a following. It’s simple. We’ve learned that the more you Tweet, the more likely you are to get noticed and followed.  I recently read that on average you should Tweet about 4 times a day. In my humble opinion, more Tweets means more followers.

Here’s an interesting stat from Sysomos a leading provider of social media analytics on frequency of Tweeting: “Once someone has 1,000 followers the average number of Tweets they post per day climb from three to six. When someone has more than 1,750 followers, the number of Tweets they post per day rises to ten.”

3.    Don’t Tweet Alone:

We’ve got at least ten people posting different types of content on different Twitter accounts. We make a point to retweet content on the @agencypja feed, and to ask people to retweet @agencypja posts on their personal accounts. Playing off multiple Twitter feeds and re-tweeting content from each and every person within the shop expands our reach dramatically and works to our benefit. So, the more folks within your organization who use Twitter, the greater the chance your prospects will find you.

4.    It’s a Two Way Tweet:

Social media is a two-way street, and your Twitter success depends on joining conversations with people you want to engage with and that you want to engage with you. Finding and following like-minded individuals is important. These are the people that will retweet your content and help you attract the audience that you’re trying to reach. Being too selective can limit your influence, so keep an open mind about who you follow. Remember this is about being “social.”

5.    Keep Your Ear to the Ground:

Some people spend too much time tweeting and not enough time listening. With any form of social media, it’s very important to pay attention to what other people in your market are talking about. It’s key for responding to questions and for identifying the topics and content that people want to hear about. I probably spend as much time reading what other people have to say as I do posting my own content.

6.    Engage and Respond:

People are on Twitter looking for interesting conversation and content. While you might not have the time to respond to every Direct Message or @ response, you’ll drive greater conversation, and followers, if you’re responding to as many as possible. Whatever you do, don’t shut yourself off; it’s just not the social thing to do.

At first, the time we put into building our Twitter feed felt like an investment. Now, it’s completely integrated into what we do every day. Twitter has become a steady stream of fresh thinking and one of the most productive ways to talk and share content.

Category: Social Media | Tags: Social Media, Twitter Get the feed | Comment | Trackback