PJA Internet Radio: R.O.S.M (Return on Social Media)
October 2nd, 2009 by Greg Straface
If you missed the October 2nd episode of “This Week in Social Media” you can listen to it here. On this week’s broadcast we discussed social media measurement, and despite widespread adoption of social media, measurement still lags. A recent eMarketer poll shows that only 16% of marketers currently monitor their social media programs. It’s no surprise that people are eager to invest in social media platforms, but the real question is, what’s the ROI of their investments? Metrics for monitoring social networks vary greatly in terms of cost and performance, ranging from Radian6 to Microsoft’s new Looking Glass. We discuss analytics and measurement, and what they mean for the future of social media, as well as talk about cybercriminals, online bullying, and how Twitter and Facebook have helped flood survivors in the Philippines.
Moderator:
Doug Zanger
Speakers:
Mike O’Toole, President, PJA @motoole1
Matt Magee, VP, Interactive, PJA @mattmagee55
Aaron DaSilva, VP, Creative Director, PJA, @aarondasilva
