PJA Internet Radio: Ford’s Scott Monty Discusses What Involvement Social Media Played in Ford’s Turnaround
November 16th, 2009 by Greg Straface
If you missed the November 12th broadcast of “This Week in Social Media” we had former PJA colleague and special guest Scott Monty, Digital & Multimedia Communications Manager at Ford Motor Company, join us to discuss how brands can successfully incorporate social media into their marketing strategy. When it comes to building a corporate brand, the two most important ingredients for success are leadership and product; without these, it’s nearly impossible to create an effective social media program. But what’s the role of social media in the success – or turnaround – of a company? How does a company’s social culture influence its use of social media? What are some of the latest trends in corporate social media, as well as take a look at a Twitter feed that landed a deal with CBS and an American Airlines employee who was fired for responding to a disgruntled customer’s blog post.
