Looking Ahead: Social Media 2010
January 5th, 2010 by Greg Straface
In our previous post, we assembled a summary of what we think are some of the best and most interesting 2009 social media-related lists out there. Now we’d like to do the same thing for 2010.
1. Top Digital Trends for 2010
- Content at scale
- The end of the digital agency
- Social gaming
- Demand-side platforms
- Engagement pricing
- Augmented reality grows up
- Social media morphs into digital
- Privacy wars
- Data gets creative
- The year of mobile, finally
2. 11 Smart Marketers Share Their 2010 Predictions
- Greater emphasis on integrating print and electronic marketing tactics.
- More intimate “conversations” between companies and customers through many integrated marketing communications channels.
- Tapping into customer data and analytics and utilizing them for more personalized interactions.
- Acceptance that consumer’s expectations are for companies to communicate with them about what they want. It’s no longer about control, but about quality relationships.
- Social media networks will become destination sites.
- The practice of allowing sales and marketing to operate as separate, conflicting silos will end once and for all.
- More and more companies moving to blogs as their primary Web presence.
- Businesses will require being real or dying faking it.
- 2010 will be the year that true mobile marketing takes off.
3. 10 Web Trends to Watch in 2010
- Real-time ramps up
- Location, location, location
- Augmented reality
- Content “curation”
- Cloud computing
- Internet TV and movies
- Convergence conundrum
- Social gaming
- Mobile payments
- Fame abundance, privacy scarcity
4. 11 B2B Social Media Predictions for 2010
- Sales staff get social media savvy
- Inbound marketing gets cash
- Location-based fills in the gaps
- Social media lead generation becomes common place
- Social media publishing gets more multi-media
- Influencer marketing gets even more important
- Mobile can no longer be ignored
- Corporate Web sites get social
- Social and real-time search drive B2B social media adoption
- B2B gets smart about social data
- The firewalls start to come down
5. 6 Social Media Trends for 2010
- Social media begins to look less social
- Corporations look to scale
- Social business becomes serious play
- Your company will have a social media policy (and it might actually be enforced)
- Mobile becomes a social media lifeline
- Sharing no longer means e-mail
6. Five Social Media Predictions for 2010
- Augmented reality apps will start to go mainstream
- Location-based apps will dissolve into general social networks
- Enterprise social software apps will become commonplace
- More social media regulation will follow the FTC’s October endorsement guides
- Social search will shake out, and search metaphor will change
7. 10 Ways Social Media Will Change in 2010
- It will become a single, cohesive experience embedded in our activities and technologies
- Social media innovation will no longer be limited by technology
- Mobile will take center stage
- Expect an intense battle as people and companies look to own their own content
- Enterprises will shape the next generation of what we’ve called social media
8. Where Digital Marketing is Headed in 2010
- Online display: don’t be blinded by the shiny and new
- Viral video will move from art to science
- Gaming gets more social and mobile
- Mobile takes a bite out of online
- The number of GPS-enabled devices will continue to rise
