“This Week in Social Media” Hot Topics: Week of Jan. 25
January 25th, 2010 by Greg Straface
Each week, the PJA research department surveys current topics in social media. A couple of these stories become the main topic for our weekly Internet radio show, This Week in Social Media. Here is a list of stories that we think are worth knowing about.
1. Twitter with a Twist
Platform inspires brands to share content in new ways.
2. Clorox Seeking Attorney to Oversee Social Media Programs
Marketer’s move seen as testament to importance of Twitter and Facebook.
3. If Your Kids Are Awake, They’re Probably Online
The average young American now spends practically every waking minute — except for the time in school — using a smart phone, computer, television or other electronic device.
4. 712,000 Views and Counting for New Coca-Cola Happiness Video
A new happiness-themed marketing campaign by Coca-Cola has gone viral, getting more than 712,000 views within 24 hours.
5. Trapped Father Survives with Help of iPhone App
An aid worker trapped under rubble following Haiti earthquake used his iPhone app to treat his wounds.
6. OMG: Brains Can’t Handle All Our Facebook Friends
We may be able to amass 5,000 friends on Facebook, but humans’ brains are only capable of managing a maximum of 150 friendships.
7. Lenders Using Social Networks to Assess Applicants
Stacking your Twitter or Facebook contacts lists with financially-responsible friends could help improve your chances of getting a loan.
8. Will the New York Times Meter Kill Some Traffic from Social Media?
Online news sites encourage social media sharing, but they do not allow everyone to read the articles.
9. Led by Facebook, Twitter, Global Time Spent on Social Media Sites Up 82% Year over Year
Consumers spent more than five and a half hours on social networking sites in December 2009.
10. Bill Gates Now on Twitter
Microsoft co-founder joins the ranks of those “tweeting” online.
