“This Week in Social Media” Hot Topics: Week of Feb. 1
February 2nd, 2010 by Greg Straface
Each week, the PJA research department surveys current topics in social media. A couple of these stories become the main topic for our weekly Internet radio show, This Week in Social Media. Here is a list of stories that we think are worth knowing about.
1. A World of Connections
Online social networks are changing the way people communicate, work and play, and mostly for the better.
2. Profiting from Friendship
Social networks have a better chance of making money than critics think.
3. ‘Friendsourcing’: Search Gone Social
Why marketers should care about your friends’ interests.
4. LinkedIn Adds New Ways to Browse Connections
LinkedIn will soon roll out a new browsing interface.
5. Google Searches Getting More Social
Google’s move to create social networking information in its searches has gotten personal.
6. Why Twitter is Shunning Celebrities
Twitter bets users are more interested in friends’ interests than celebrities’.
7. Want More Twitter Followers? Stop Talking About Yourself
Stop talking about your feelings, start engaging your audience.
8. Pope Asks Priests to Become More Web Savvy
Priests are encouraged to preach to the faithful from the Internet as well as the pulpit.
9. Pepsi Invites the Public to Do Good
Pepsi invites consumers to help support social causes through sites like Twitter and Facebook.
10. Baby Boomers Get Connected with Social Media
Creating and renewing personal connections online is the biggest draw for boomers.
