“This Week in Social Media” Hot Topics: Week of Feb. 8
February 9th, 2010 by Greg Straface
Each week, the PJA research department surveys current topics in social media. A couple of these stories become the main topic for our weekly Internet radio show, This Week in Social Media. Here is a list of stories that we think are worth knowing about.
1. Facebook Swaps Banners for Search Deal with Microsoft
Will the social network’s 400 million users help boost Bing in its battle against Google?
2. Facebook Homepage Redesign: A Feature Breakdown
Changes in graphics, some functions are apparent to only some users, whose reaction is still mixed.
3. Facebook and the Future of Free Thought
Facebook’s call to users to subscribe to news outlets on the social network could soon make it the world’s leading news-reading platform.
4. What If You Got All Your News from Facebook and Twitter?
Journalists spend five days in isolate farmhouse with social media as their only news source.
5. Pass or Fail, Pepsi’s Refresh Will Be Case for Marketing Textbooks
Rest of industry eyeing bold social media experiment.
6. Teens Prefer Reading News Online to Twitter
While most teenagers reject Twitter and blogging, 62% of them like to read their news online.
7. How Social Media is Changing the Super Bowl
Super Bowl advertisers are using social media in three very unique ways this year.
8. Use of Twitter, Facebook Rising Among Gang Members
Law enforcement officials say gangs are making greater use of Twitter and Facebook.
9. The Location-Based Future of the Web
Two events last week offer a preview of the Web’s location-aware future.
10. The Tweet Hereafter
Just how effective is Twitter as a marketing tool? Some brands sing its praises, others think the service has whistled its last tune.
