“This Week in Social Media†Hot Topics: Week of Feb. 15
by Greg Straface
Each week, the PJA research department surveys current topics in social media. A couple of these stories become the main topic for our weekly Internet radio show, This Week in Social Media. Here is a list of stories that we think are worth knowing about.
1. 5 Tips for Creating Non-Profit Online Communities
Social media can be a great way for non-profits to reach their audience.
2. How One Saavy Non-Profit is Leveraging Social Media (Even During the Great Recession)
Three-time cancer survivor has used social media as a tool for increasing attention to her non-profit foundation.
3. Confirmed: Google Acquires Social Search Engine Aardvark
Aardvark’s technology allows people to ask questions, then pushes those questions out to a network of people who might have the expertise to answer them.
4. Facebook and Twitter Compete for Olympic Glory
The competition between Facebook and Twitter, or, the Social Media Slalom.
5. Google Alters Buzz After Privacy Complaints
Responding to criticism of the privacy settings on Buzz, Google moved over the weekend to address concerns about its new social network service.
6. What Toyota Still Doesn’t Get About Social Media
Toyota’s efforts in the area of social media appear to be falling flat.
7. Most Journalists Use Social Media Such as Twitter and Facebook as a Source
Social media is becoming viewed as a relevant part of journalistic research, study reveals.
8. Silent Bob, Social Media and Seatmates of Size
As Southwest has learned, Hell hath no fury like a Tweeter tossed.
9. Tweeting Dog Collar Posts Your Dog’s Movements to Twitter
Puppy Tweet gives your dog the ability to send Twitter updates about what he or she is doing.
10. Does Social Sell?
For all the excitement about social media, there’s a specter hanging over its use by companies. Is all this Tweeting, blogging and Facebooking paying off?
