“This Week in Social Media†Hot Topics: Week of Mar. 15
March 15th, 2010 by Greg Straface
Each week, the PJA research department surveys current topics in social media. A couple of these stories become the main topic for our weekly Internet radio show, This Week in Social Media. Here is a list of stories that we think are worth knowing about.
1. 4 Ways to Effectively Use Social Media as a Catalyst
Social media is neither the end nor the beginning of any marketing effort.
2. Now You Can Find the Creeps with ChatRouletteMap
A mashup called ChatRouletteMap pins screenshots of the site’s users to a map.
3. Conan O’Brien’s First Twitter Follow Demonstrates the Power of Social Media
Sarah Killen gained 16,000 followers in one day.
4. Residents Use Social Media to Fight Organized Crime in Mexico
Renewed violence in Mexican cities bordering Texas has ignited fear among nearby residents, some of whom have turned to social media despite cartels’ efforts to limit information.
5. How Big is the Facebook Economy?
Investors are pumping more and more money into web services that are heavily reliant on Facebook. So how big is the economy around the world’s most popular social network?
6. CMOs to Ramp Up Hiring, Budgets; Double Social Media Spending
On average, companies now allocate 5.6% of their current marketing budgets to social media, an allotment they expect to increase to 9.9% during the next 12 months.
7. The World Wide Living Room
New technologies can change old institutions and sometimes end them. But they can also enhance old media and even help those of us in the content-making business do our jobs.
8. Is Voice-Based Bubbly the New Twitter?
Services take off in India with zero marketing; Japan and Brazil next.
9. UN Social Media Envoy to Raise Awareness for Malaria
The hope is that the tweets, posts and other social actions will inspire and motivate social media audiences in support of malaria control.
10. How Musicians are Using Social Media to Connect with Fans
Today’s musicians, both mainstream and indie, are using social media to connect with fans, build anticipation, and generate revenue in new and unique ways.
