“This Week in Social Media†Hot Topics: Week of Mar. 29
March 30th, 2010 by Jessica Weil
Each week, the PJA research department surveys current topics in social media. A couple of these stories become the main topic for our weekly Internet radio show, This Week in Social Media. Here is a list of stories that we think are worth knowing about.
1. Social Media Sites Become War Front for Nestle
Greenpeace coordinates protests over food giant’s palm oil purchases.
2. Measuring Success Biggest Challenge in Social Media Marketing
Agencies and in-house marketers claim measuring return on investment is their primary challenge in the social media marketing space.
3. B2B Marketers to Increase Social Media Spend 43% in 2010
B2B marketers intend to increase spend on social media in 2010, while overall marketing budgets remain static.
4. Putting the Social in Social Responsibility
Corporate social responsibility looks a whole lot different now than it did a few years ago.
5. Defeating the Dark Side of Social Networking
Companies can’t rein in the conversations happening on social networks and blogs, but they can respond to their most vocal customers.
6. Young Job-Seekers Hiding Their Facebook Pages
Students and post grads are changing their names on Facebook while looking for jobs.
7. Facebook Tops Google as Most Visited Site in U.S.
Are Americans now more likely to get content from their friends than random Web sites that they wouldn’t be able to find on their own?
8. Twitter Says Spam Drastically Reduced
Twitter boasted that the number of daily junk tweets and blatant spam profiles have been reduced to almost 1%.
9. Social Mob: Trend Du Jour?
Flash mob in Philadelphia assembled itself using social media.
10. 10 Signs You’re a Social Media Addict
A list of funny signs that you may have a social media problem.
