“This Week in Social Media” Hot Topics: Week of Apr. 5
April 6th, 2010 by Jessica Weil
Each week, the PJA research department surveys current topics in social media. A couple of these stories become the main topic for our weekly Internet radio show, This Week in Social Media. Here is a list of stories that we think are worth knowing about.
1. What the iPad Means for Social Media
A world where Bulgarian politicians play Farmville and Margaret Atwood tweets is a world made for Apple’s new toy.
2. Foursquare’s Digital Graffiti, a Legally Nerve-Wracking Taste of the Future
Users are indulging in “virtual graffiti” on places and even people.
3. Smartphones Projected to Overtake Feature Phones Next Year
Smartphone penetration of the U.S. mobile phone market will overtake feature phone penetration by the end of 2011.
4. Marketers: Shifting to Digital; Email, Search Perform Best
Most marketers cite email or search marketing as their company’s top-performing advertising channel in 2009.
5. Brands Vie for Credibility on Social Networks
Brand presence almost as trusted as peer advice.
6. British Airways: the Anti-Nestle of Social Media Campaigns
When strikes brought transportation to a halt in Britain earlier this month, British Airways made full use of its social media presence to assist stranded passengers as best as possible.
7. Social Networks a Lifeline for the Chronically Ill
Patients often use social networks to interact with people without worrying about the stigma of physical disabilities.
8. Business Schools Respond to Demand for Use of Social Media
To meet this demand for education in social media strategy, several top business schools are incorporating courses on social networks into their M.B.A. curriculums.
9. YouTube Redesign Focuses on Search and Conversation
YouTube began pushing out the site’s redesign Wednesday after testing the format since January.
10. Social Media: the Small Business Owner’s Unfair Advantage
Online social media tools like blogs, Twitter, podcasts, Facebook and YouTube are the best thing ever to happen to small business.
