Upcoming Event: BMA NYC’s “The Mobile Dream: The B-to-B Advantage”

April 29th, 2010
by Jessica Weil

Thursday, May 6, 2010 | Mc-Graw Hill Penthouse, NYC | 8:00 a.m.

Register here: http://bit.ly/cMJ5hh

Mobile advertising is evolving and growing, but many questions still remain about usage models and acceptance, especially in the business to business arena. In 2009, approximately 1.3 trillion text messages were sent in the U.S. Apps, location-based services, and 2-D bar codes for smart phones are also changing the environment daily. Rather than try to predict the future, we will hear from marketers who have developed effective models for mobile marketing today.

Panel includes:

Moderator – Phil Johnson, CEO, PJA Advertising + Marketing

Ben Edwards, VP, Digital Strategy & Development, IBM

Noah Elkin, Senior Analyst, eMarketer

James Gross, Vice President, Federated Media

Marc-Henri Magdelenat, Director, Microsoft Mobile Media


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1 Response to Upcoming Event: BMA NYC’s “The Mobile Dream: The B-to-B Advantage”

  1. The Web Outside » Blog Archive » LocaModa-Powered Event Rundown
    May 6th, 2010 at 1:50 pm

    [...] social calendar is filling up fast. Here’s a quick round-up of upcoming highlights:BMA NYC’s The Mobile Dream: The B-to-B Advantage (today, 5/6) will have a LocaModa-fueled screen pulling in relevant txts, tweets, and Foursquare [...]

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