“This Week in Social Media†Hot Topics: Week of May 10
May 13th, 2010 by Jessica Weil
Each week, the PJA research department surveys current topics in social media. A couple of these stories become the main topic for our weekly Internet radio show, This Week in Social Media. Here is a list of stories that we think are worth knowing about.
1. Why Brands Must Have a 360-Degree Mobile Strategy
A 360-degree mobile Web strategy spans far beyond just a mobile-optimized site and means that brands need to tie mobile to their traditional marketing.
2. Social Media’s New Mantra: Location, Location, Location
Fast-growing network Foursquare is luring potential buyers.
3. Facebook Poised to Take Geo-Networking Mainstream
Social site announces location-based functionality. Marketers eager to leverage “check-ins” look for scale.
4. Facebook Glitch Brings New Privacy Woes
For many users of Facebook, it’s just the latest string of frustration.
5. Social Networks Influential, Not Always Trusted
Nearly one in five US Internet users (18%) say they have purchased a product because of something they have seen on a social networking website—such as Facebook or Twitter—yet social sites continue to receive low trust and privacy ratings from consumers of all ages.
6. Twitter Announces Embeddable Tweets
Say good-bye to screenshots and copying and pasting.
7. Boeing’s Social Media Lesson
Social media gives companies the opportunity to become “human.”
8. The Other Disaster Down South
Sometimes social media is more useful and effective than mainstream media.
9. Facebook and Twitter Access Via Mobile Browser Grows By Triple Digits in Past Year
More than 30% of smartphone owners access social networks via mobile browsers.
10. Social Networking More Popular on Mobile Than Desktop
Americans are spending nearly three hours per day on their mobile phones.
